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      BAXTER CALLING TO THE FARAWAY TOWNS

      • YEAR: 2020

      #BAXTERCALLING

       

      Baxter's latest social campaign is inspired by a BBC broadcast, which during the Second World War communicated with citizens of the occupied countries by providing them comfort and information.

      During the lockdown phase, we carried out a series of digital projects to spread the positive power of Made in Italy and the importance of relationships with people all over the world.

      To reach our community in the different areas of the world, Baxter Calling To The Faraway Towns aims to respond to the curiosity of the followers and to offer them the opportunity to get in touch with our designers.

      In these interviews Baxter and dealers talk about themselves, their inspirations and reveal their point of view on the world of design, allowing us to enter the minds of some of the best designers on the world scene, including Paola Navone, Draga & Aurel, Studiopepe, Pietro Russo, Hagit Pincovici and Federico Peri. And to understand how the products originating from their collaboration with Baxter are born and developed.

      To find out more, watch the complete interviews on our IGTV channel.

       

      BE STRONG

      BE POSITIVE

      BE BAXTER

      BAXTER CALLING TO THE FARAWAY TOWNS... BOGOTA'

      Baxter and its designer Paola Navone answer some questions in this amusing interview hosted by Schaller, our dealer in Bogotà.

      Enjoy the full interview on our IGTV channel

      BAXTER CALLING TO THE FARAWAY TOWNS... BEIRUT

      Baxter and its designer Pietro Russo answer some questions in this interview hosted by Vivre, our dealer in Beirut

      Enjoy the full interview on our IGTV channel 

      BAXTER CALLING TO THE FARAWAY TOWNS... MILANO

      Baxter and its designers Studiopepe answer some questions in this interview hosted by Baxter Cinema, our dealer in Milan

      Enjoy the full interview on our IGTV channel

      BAXTER CALLING TO THE FARAWAY TOWNS... LIMASSOL

      Baxter and its designers Draga & Aurel answer some questions in this interview hosted by Baxter Garage in Cyprus.

      Enjoy the full interview on our IGTV channel

      BAXTER CALLING TO THE FARAWAY TOWNS... NEW YORK

      Baxter and its designer Paola Navone answer some questions in this interview, hosted by DDC Group, our dealer in New York.

      Enjoy the full interview on our IGTV channel

      BAXTER CALLING TO THE FARAWAY TOWNS... LOS ANGELES

      Baxter and its designer Paola Navone answer some questions in this interview hosted by Diva Group, our dealer in Los Angeles.

      Enjoy the full interview on our IGTV channel

      BAXTER CALLING TO THE FARAWAY TOWNS... BANGKOK

      Baxter and its designers Draga&Aurel answer some questions in this interview hosted by Seasons Of Living, our dealer in Bangkok.

      Enjoy the full interview on our IGTV channel 

      BAXTER CALLING TO THE FARAWAY TOWNS... SANDTON

      Baxter and its designer Federico Peri answer some questions in this interview hosted by Il Lusso, our dealer in Sandton.

      Enjoy the full interview on our IGTV channel

      BAXTER CALLING TO THE FARAWAY TOWNS... MIAMI

      Baxter and its designer Hagit Pincovici answer some questions during this interview hosted by Baxter Miami, our main shop in Miami.

      Enjoy the full interview on our IGTV channel

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