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BAXTER CELEBRATES INTERNATIONAL WOMEN'S DAY

YEAR: 2023

For us, every day is an opportunity to celebrate women: with a female-majority team, with our partnership choices… in short, with the full appreciation of their creativity.

On International Women's Day 2023, we imagined giving voice to three creations by Draga&Aurel that share a powerful feminine red thread, starting from their names. Brigitte, Dalma, Greta thus become the personification of three women who are free to express themselves.

And you, to which one of these three personalities do you feel the closest?

Brigitte is welcoming, soft, authentic. She wraps you in an embrace at the end of the day, when you just need to leave your thoughts behind.

Greta is bold, practical, attentive to detail. She is the comfiest, ideal seat for when you need to concentrate or look for inspiration, or you just want to indulge in softness.

Dalma is dignified, distinguished, delicate. It represents a celebration of curves and roundness, of a style that can be sophisticated and spontaneous at once.

#HappyWomensWeek

Illustrations by Paolo Bombonato

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