The Baxter Cinema flagship store represents a destination of excellence in the heart of Milan, offering an exhibition space of over 1,200 square meters meticulously transformed to celebrate the best of Italian design.
Located within an original 1970s multiplex cinema, the space welcomes visitors through an impressive entrance staircase that leads into a timeless open space, enriched by an exclusive Assouline bookshop. In this evocative setting, guests can discover the brand’s entire catalog, drawing inspiration from the quality of materials and the endless compositional possibilities of the iconic leather furnishings and Baxter leather sofas.
The showroom is managed by Salvioni Design Solutions, a leading partner in the luxury furniture sector, whose team of expert interior designers provides highly qualified consulting and interior design services. Each environment is carefully designed to highlight the stylistic refinement that defines Baxter’s identity, transforming the visit into an immersive experience tailored to meet the needs of architects and enthusiasts seeking exclusive furnishing solutions and a sophisticated aesthetic within the international design landscape.

























































