The Baxter Gallery Shanghai flagship store is part of an ambitious urban regeneration project in the heart of one of the most prestigious districts for international fashion and design. It is not simply a 1,200-square-meter showroom, but a true ecosystem where design meets conviviality through the exclusive The Club concept, a space that remains lively even in the evening as a restaurant and bar, allowing visitors to experience the Baxter atmosphere in a dynamic and engaging way.
On the ground floor of the flagship store in China, the architecture is defined by an imposing mirrored red metal volume that cuts through the space, becoming the beating heart around which guests and collections revolve. The store unfolds as a fluid and multifunctional environment, where areas dedicated to the display of furnishings and Baxter leather sofas blend seamlessly with dining spaces. On the upper floor, the exhibition path continues, alternating large halls with more intimate and private living areas, designed to showcase the versatility of furnishing accessories in real residential settings.
The focal point of the entire project is the Baxter House, a strategic meeting space between the company and design professionals; here, a large materials library gathers the entire universe of Baxter materials, from fine leathers to surface and flooring finishes, offering architects and interior designers endless creative inspiration and technical tools to develop unique, bespoke interior projects.
