SEPTEMBER 2024
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DISCOVER BAXTER ID, THE DIGITAL BRAND IDENTITY
BAXTER ID IS BAXTER’S NEW TECHNOLOGY PROJECT DEDICATED TO MAKING ITS CUSTOMERS’ EXPERIENCE SPECIAL AND UNIQUE.
Formulated to protect its products from counterfeiting, the project includes certification through an NFT that guarantees the originality and traceability of the product, as well as providing a guarantee of authenticity.
Formulated to protect its products from counterfeiting, the project includes certification through an NFT that guarantees the originality and traceability of the product, as well as providing a guarantee of authenticity.
“Non-Fungible Tokens” are digital certificates based on blockchain technology that cannot be copied or substituted that unequivocally identify the properties of a digital product and can be associated with a physical product.
Baxter ID guarantees its customers that the products purchased are of verified origin, that they are made from high-quality materials, and that they comply with applicable regulations.
In addition, it provides traceability that records information on the composition, production and life cycle of the product and seek to involve the customer in a project of transparency of the materials and of the production line.
Through Baxter ID, the company seeks to create a community of customers who can dynamically interact with the brand, who feel part of a common project and who will be involved in personalised initiatives and experiences.
During the Salone del Mobile 2024, Baxter’s stand will be the venue for the launch of this innovative project. The space will be set up with an immersive screen installation to engage the visitor in a 360-degree experience.
For the occasion, visitors will be able to download a preview of the dedicated app and join the exclusive club of Baxter Lovers.
From September 2024, the purchase of a Baxter upholstered product will allow you to redeem the NFT of the Baxter ID, receive a complimentary Beauty Routine kit and be absolutely sure that your investment in a valuable design object is protected and guaranteed as a work of art.
SALONE DEL MOBILE, PAV. 9 G09-H10
