BAXTER PRESENTS THE NEW 2026 ADVERTISING CAMPAIGN

Baxter presents its new advertising campaign, where the latest designs and new colourways from the 2026 collection meet Baxter’s most iconic pieces.

Baxter presents its new advertising campaign, where the latest designs and new colourways from the 2026 collection meet Baxter’s most iconic pieces.

Baxter_ADV_ViktorSoft_Plomb

For Baxter, photography becomes a space for exploration, where materials, light and forms come together. In the new advertising campaign, each shot opens up a perspective, portraying a personal way of experiencing space.

Baxter_ADV_MiamiSoft_Sable_Orizzontale
Baxter_ADV_Tactile_Autumn_Modella
Baxter_ADV_Milano_Sherwood_Modella
Baxter_ADV_Chicago_Rice
Baxter_ADV_Chicago_Matcha_Orizzontale
Baxter_ADV_ViktorSoft_Curcuma_Modella

PHOTO CREDIT Andrea Ferrari

Outfits by Elisabetta Franchi