Baxter | The Baxter Journey @ MDW26

THE BAXTER JOURNEY AT MILAN DESIGN WEEK 2026

It moves slowly through the streets of Milan, capturing the attention of passers-by. Completely bespoke, instantly recognisable, the Baxter tram stands out as a distinctive object in the urban landscape of Design Week.

As soon as you step aboard, the atmosphere changes. The doors close, and the noise of the city fades away, giving way to a more intimate and enveloping dimension. The light changes, becoming warmer, and with it, the perception of space.

The environment unfolds as a sophisticated continuum, dominated by deep tones reminiscent of leather and earth: intense hues wrap around the seats and extend to the floor, where clear graphic marks trace a dynamic, contemporary pattern.

Every element is custom-designed, tailored to the proportions of the tram. The marble-topped tables introduce a different, more solid and luminous material, with veins that emerge under the light, creating refined contrasts.

Around the tables, armchairs and seats follow the perimeter with soft, inviting lines, encouraging passengers to stop and take their time.

Vertical design elements define the space, introducing rhythm and depth, while the gaze is drawn naturally upward towards the ceiling, transformed into an expressive surface: a fluid graphic pattern runs along the entire vault, amplifying the sense of movement.

The natural light entering through the large windows enhances the contrasts, revealing new shades and reflections with each passing moment.

At the rear of the tram, the bar becomes the heart of the space: a distinctive, bright meeting point, designed to welcome and allow for lingering.

Here, the tram transforms into a true "club on rails." An exclusive and intimate space, where different moments of the day unfold: a slow breakfast in the morning, an informal meeting, or an evening aperitif accompanied by music.

Outside, Milan flows as usual. Inside, time takes on a new rhythm. This is where the Baxter experience for Design Week takes shape: an unexpected, dynamic, and immersive space, where design, atmosphere, and movement meet to redefine — stop by stop — the very idea of urban travel.

Drinks by Tanqueray and Helba Gin